Heat is the first fragrance by attractive and talented Beyonce and it arrives on the market in February 2010. Name of the fragrance was inspired by Beyonce‘s tour and performances. Colour of flacon and liquid was chosen after Beyonce‘s favourite colour – red, with a wish to look like fire with antique details.
Beyonce‘s temperament was depicted through the whole concept of the fragrance, from name and design to composition created in cooperation with perfumers of the house of Givaudan - Claude Dir and Olivier Gillotin.
Fragrance Heat was created in an antique glass flacon, just like Beyonce wanted. She coloured it in red nuances which remind of flames transforming into burning orange. Fiery and sexy, just like her, the flacon is decorated with a discrete gold detail on neck of the flacon with engraved name of the fragrance. Assortment of Heatperfume includes 30, 50 and 100ml EDT, along with a 200 ml golden lotion.